About Us

Welcome to Psy Blonde Co.! I'm Vivi, the artist behind these unique polymer clay creations. 

Psy Blonde Co. was founded in 2020, during the stillness of the COVID lockdown. What began as a spark of curiosity quickly became a passion, polymer clay gave me a way to create with my hands, to transform ideas into something tangible, personal, and full of meaning. I set out to craft designs that could capture not just style, but identity.

The name Psy Blonde Co. embodies my story. “Psy” comes from my background in psychology; my fascination with personalities, my intuition, and my ability to read people without words guide every piece I design. “Blonde” reflects my lifelong golden hair, a symbol of the beach, the place where I grew up, where I recharged my energy, and where I found peace and freedom. Together, these two elements form a brand rooted in intuition, individuality, and soul.

As a creator, I'm intuitive, versatile, and selective. My designs are not about following trends; they are about creating pieces that feel authentic. I avoid cartoon-like repetition and instead focus on organic shapes, minimalist elegance, and touches of surreal inspiration. My earrings are lightweight, stylish, and accessible, designed for people of all ages who are unafraid to show their personality. Chic, Bohemian, minimalist, and artistic souls find themselves in Psy Blonde Co.

Being a mother to a teenager inspires me to keep evolving, not only as a woman but also as a creator and entrepreneur. My goal is to show him, and others, that we can reinvent ourselves through creativity, resilience, and authenticity.

When someone wears Psy Blonde Co., I want them to feel authentic, elegant, free, and secure. Every pair of earrings is more than an accessory, it is an expression of personality and a quiet celebration of individuality.

Looking ahead, I see Psy Blonde Co. as a purpose-driven online brand, known for designs that reflect identity and energy. I envision a future where my creations reach countless people around the world, empowering them to embrace their uniqueness.

Psy Blonde Co. is not just jewelry. It is psychology transformed into design, intuition shaped into art, and personality expressed through style.